In 2014, marketing home lighting is no longer limited to just lighting components. Looking at the lamp market in recent years, the competition in home lighting fixtures has mainly focused on efficacy, modeling, process and application of new technologies, and changes in materials. Aspects; and the consumer demand of the lighting market also shows nine trends based on the above aspects.
Trend 1: Advocating Nature
Catering to people's psychology of returning to the park and returning to nature, according to the survey, 30% of the lighting uses natural modeling designs, such as plum wall lamps, fish tail lamps, peach-shaped lamps, horses and other small animal modeling lamps. Wooden art sculptures are no less than real crafts. The material of the lampshade is widely used in paper, wood, gauze, and the outside is carved with the patterns of Chang'e, the moon, the fairy, and the like. Art and practicality are combined.
Trend II: Functional breakdown
People are no longer only satisfied with the lighting function of lamps, and lamps suitable for various use requirements have emerged. New products such as student lights, writing lights, emergency lights, fluorescent lights, glow lights, dinner lights, floor lamps of different heights are emerging.
Trend III: Luxury
装饰 Decorative lamps of high-end office buildings, luxury hotels, restaurants and other public facilities are becoming more luxurious and upscale. The magnificent high-end chandelier, the beautiful crystal table lamp, the elegant white lotus lamp, the cold looking lamp, and the mirror lamp have added some interest to people's lives.
Trend 4: Multifunctional
If you have a radio lamp, a desk lamp with a music box, and a bedside lamp that also doubles as the automatic control lamp for the photosensitive phone, when the phone is picked up at night, the lamp can light up automatically, and it can turn off automatically after a delay of about 50 seconds after the call hangs up. During the day, when you answer or make a call, the light will not turn on. This kind of lamp with multiple functions in one is very in line with current consumer fashion.
Trend 5: High-tech
As electronic technology is widely used in the manufacture of lamps, there are more third-generation lighting fixtures that can adjust brightness and adapt to different voltages. Strobe-free lamps, three wavelength-chromatographic tunable lamps, radiating far-infrared red lamps, and other lamps that can protect eyesight are also on the market.
Trend 6: Energy Saving
Energy-saving lamps are very popular with consumers. If the long-life energy-saving lamp uses a 3LED core, you can choose the brightness according to your needs. At the same time, the widespread use of new energy-saving light bulbs has also become the mainstream technology of lighting products.
Trend 7: Environmental Protection
Environmental protection is a brand new topic in lighting production technology, which shows that people attach great importance to living environment in the living room. Related people believe that this is the main development direction of home lighting in the future. The deodorant and mosquito repellent lamp produced by a Beijing company uses pure natural biological enzymes to detoxify odors. It can not only keep the air in the room, bathroom, and kitchen fresh, but also combine with artistic styles full of fun, and become a new favorite of lamps and homes. .
Trend No. 8: Rich Color
Today, the lighting market is in sync with the colorful life. Many "colorful" coats are available, including maple red, natural blue, coral yellow, and aquatic green. The colors are elegant and warm.
Trend 9: Use in combination
变革 Nine trends in the transformation of home lighting fixtures. It is also a daily fashion to combine lighting and daily necessities, such as ceiling fan lights, round mirror lights, flashlight yellow lights, etc.
Nowadays, the competition in the lighting market is becoming increasingly fierce, and the way of competition is no longer single. In the diversified competitive field, products need continuous improvement and innovation to meet the diversified needs of consumers. Only in this way, continuous innovation and continuous innovation are necessary. Focus on the core point of quality, so as to steadily advance in the current competitive market.