On May 28, 2017, the launch of the Golden Wright National Tour Product Promotion Conference on the theme of "Creating Gold Together and Win-win Future" was held in Linhai Blue Ocean International Hotel. Sun Ying, the general manager of the company's domestic marketing center, Shu Songtao, the company's product research and development director, Liu Guoyong, the sales director of the domestic marketing center, Wang Kaisong, the general manager of the Shandong operation center, and more than 150 people from dealer partners throughout Shandong participated in the product promotion meeting.
(Sun Ying, General Manager of Domestic Marketing Center)
Sun Ying, the general manager of the company's domestic marketing center, first extended a warm welcome and most sincere thanks to dealers from all over Shandong. President Sun summarized the importance and particularity of the Linyi market for Kinglight. "North Linyi and Yiwu in the north", Kinglight's domestic market also started from Linyi.
KENNEDE flashlight is bright
KENNEDE has been focusing on the mobile lighting industry for 17 years, and its products have been sold in more than 100 countries and regions worldwide. It is the first mainboard listed company in the mobile lighting industry. 5, can quickly gain market recognition, mainly due to the following three factors:
1. The product has high brightness and good quality;
2, the products are fashionable and updated quickly;
3. The company is a listed company with the strongest strength in the industry.
The company's strategic plan is to strengthen the absolute overseas position within three years, vigorously explore the domestic market, be the first brand in China, and be the absolute leader in global mobile lighting.
R & D system forgot "what to sell" and research "what consumers buy"?
In his speech, Mr. Sun proposed that the product saturation offensive of Jinlaite's “New Products Every Week” in 2017, the company will invest the main resources on the first-line channel end of the market, fully support the construction of outlets in various regions, and cover Jinlaite products to the county villages. Let people buy it. Continuously improve product design, make our products more grounded, and let distributors sell better. Kinglight puts integrity first in the cooperation, and "everything for dealers, everything for consumers" as the core of marketing operations, we always uphold: to be the first place of China Mobile Lighting with ingenuity and focus.
Channel wins, promotion first
In 2017, Kinglight will increase brand promotion efforts. Netease.com, Sohu.com, Sina.com, Phoenix.com, Guzhen Lighting News, China Lighting News, China Torch Leader, China Torch, China Torch "Aladdin Lighting Network" and other industry media channels for brand promotion.
(Wang Kaisong, General Manager of Shandong Operation Center)
In his speech, President Wang described the cooperation with Kinglight as: “Swim with Jiulong and dance with Phoenix.” He is confident and determined to make Kinglight the first brand in the mobile lighting industry in the Shandong market. This coincides with the company's strategic goal of achieving the first brand in China within three years. It is similar to what the so-called heroes see. It is also a blessing for Shandong Operation Center to cooperate with manufacturers with the same strategic values.
(Liu Guoyong, Sales Director, Domestic Marketing Center)
Liu Guoyong, the sales director of the domestic sales center, made an interpretation of the company's strategic goals. In the next three years, the mobile lighting industry will usher in a rapid reshuffle. The industry's development direction is increasingly centralized, branded, capitalized, and professionalized, more than 80% Mobile lighting manufacturing enterprises will be eliminated, forming a strong and strong, the winner is king, the winner-take-all pattern, and Kinglight will be the industry's top 10 gold medal leadership and listed company platform advantages to become the industry The strong and the winner will lead all dealer partners to the king position in the mobile lighting industry.
(Group photo at the conference site)
In the sharing session of excellent distributors, excellent distributors from Linyi said that Jinlaite's products have been made for about half a year. Jinlaite's products have high brightness, good quality, unique styles, and new products are pushed fast. Among the end customers, Jinlaite Word of mouth is very good. Now all the mobile lighting products in the store have been replaced by Kinglight. Today through this promotion, we will have a better understanding of the company, and have more confidence to follow President Wang and Kinglight to achieve the industry first.
The momentum is huge, the final battle of the Huaihai Campaign at the promotion tour of the Golden Wright National Product—Shandong Station, ended successfully with a winning record. A group of people, working together, will win together. It is because there are a large number of people in the country. Distributors who work together with the company can enter into the domestic market with such a rapid growth. Through this series of introductions, we have learned a lot, and then we will start the war and the bravery, the stronger the war, and we will lead the country. Dealer partners together become the responsibility and trust of the mobile lighting industry king. We will also be in Zhejiang, Shanxi, Sichuan ...