Between the industry and the brand, what are the dealers thinking and choosing? Let us enter the interview with the outstanding dealers of Kinglight.
Chen Xinggu, General Manager of Kinglight Sichuan Operation Center
Associated with Mobile Lighting in 1993. At that time, after graduating from university, he was assigned to a state-owned flashlight factory for marketing work. In 2001, he came to Chengdu with his dream and set up Chengdu Yongyu Optoelectronic Technology Co., Ltd.
初期 In the early days of the company's establishment, it traveled thousands of miles, spoke many words, tried every means, and endured all kinds of hardships, and gradually established its position in the industry in Chengdu.
With the company's continuous development and expansion, there are distributors in every county and city in Sichuan, with nearly 1,000 effective outlets. At this time, the company also proposed the "four-hearted spirit" sincerely to achieve a win-win situation, sincerely do quality, determined to be a brand, and conscientiously to serve every customer.
Feelings remain, go hand in hand
In the Sichuan mobile lighting industry, the sales of lithium-ion flashlights and headlamps have exceeded lead acid, brand competition is fierce, and low-price competition is the mainstream. We have been looking forward to a brand that can dominate the industry's reshuffle and promote the upgrading of the industry. After repeated inspections, Until I met King Wright who was born, it inspired me to show my strength in the mobile lighting industry and rekindled my feelings about mobile lighting: "There is light, love, and solidarity, not envy or blind obedience, and sell it for a lifetime. Lights sell flashlights. " I will firmly and easily move forward in the field of lighting together with Kinglight.
Zhao Shiguang, general manager of Kinglight Hebei Operation Center
From cautious to go all out
In the early 2009, I was involved in the lighting industry. From furniture lighting products to LED light sources and lighting products, I didn't have any contact with mobile lighting products before I met Jin Wright Electric. As soon as I contacted Kinglight in 2015, I was attracted by product design and corporate background. At the beginning, I was more cautious. After entering the first batch of products for a small range of promotion, I was followed by the market, so I immediately decided to use Kinglight as the lead to develop the market.
The company currently has four full-time sales staff of Kinglight. The coverage of Kinglight products in the city, county and township markets in Hebei has reached 90%, and the quality market coverage has reached 50%. Has been steadily improving. Seize the opportunity of industry upgrading and transformation, and let go of your work.
Victory to victory
Kinglight focuses on being an industry leader and pursuing absolute market share. This is also my goal in the Hebei market. Of course, competitors will not give up the market. The original market share in Hebei is good. Brands have also begun to hinder our pace of market development in the market, but in the market grab battle, we went from one victory to another, and we believe that the ultimate winner will belong to Kinglight!
Hu Guangrong, General Manager of Kinglight Guangxi Operations Center
From 1 to 30
I started my entrepreneurial career from Hunan to Wuzhou, Guangxi in 1997. The hardship of starting a business in a different place has inspired my fighting spirit. Nanning and Yulin have set up more than 30 sales offices in branch offices. Customers have also been located in various counties and cities in Guangxi, covering hardware, department stores, supermarkets and other channels.
Keep up with the times
The consumer's concept of consumption of mobile lighting products has changed significantly. In the past, the most concerned about the issue of price and quality. On the premise of price and quality, more attention was paid to whether the style of the product is fashionable and attractive, and whether it is environmentally friendly and energy-saving. The market demand shows a trend of diversification. Consumption habits have been upgraded, and mobile lighting products will also be upgraded to adapt to market changes. It is precisely because of this that I chose Kinglight, and I have won the Guangxi market with quality, stylish and differentiated Kinglight products .
2017 see me
I always think that there should be a symbiotic pattern between dealers and manufacturers. In the cooperation with the company, I feel that the company has been positively motivating us to charge in the market. The things we worry about and worry about have been done in advance by the company. Okay layout. The market is most afraid of looking forward and looking back, and now there is no such concern with Kinglight, then it is time for our dealers to make efforts, 2017 Kinglight Guangxi, look at me!