金莱特

The cultural system of kinglet consists of seven parts: cultural brand, corporate vision, corporate mission, core values, talent concept, work concept and quality concept. The combination of these parts is kinglet's "golden" character, symbolizing golden quality, golden brand and golden future.

"Gold" is an upper and lower structure, with a word "human" on the top, reflecting the concept of people-oriented; and a word "Wang" on the bottom, corresponding to King represented by K in kennede, reflecting the belief that kinglet wants to become an expert and leader in the industry.

"Gold" looks like a house, representing family culture. The vision and mission are the eaves to protect the enterprise from the wind and rain; the cultural brand is the foundation to lay the foundation for the enterprise's foundation; the core values are the beams, and the talent concept is the house board, which supports the enterprise's take-off flag; the work concept and quality concept are the important support to realize the sustainable development of jinlaite in the future.